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Intel Changes Customer Experience with Artificial Intelligence in...

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He knows she is comparing prices on Amazon.com, Davis is proud of himself for making it to the register with his purchase and supporting a local business. Yet the 32-year-old admits his shopping is not usually so principled. "If I know I need something specific, I will choose the path of least resistance by purchasing online," he said. Davis found himself in Seattle's Lamplight Books because he doesn't always know what he wants.